Here, artistic and cultural values take on a different form of cultural content distribution founded on the new technological processes. This helps strenghten and support cooperation between artists and the wider social context in which artists create and scientists work.
Additinally, there are social exchanges and intercultural dialogue, the absolute mobility of cultural and educational content in an innovative and fun way.
Activities of the YELO art organisation is primarily based on the development of mobile applications and VR 360 films utilized to create and distribute cultural and artistic content. Through these engagements, the organization has established cross-sectoral cooperation with various institutions (Faculty of Electrical Engineering and Computing from Zagreb, Lauba-house for art and people, Zagreb dance center, UNIRI – University of Rijeka, Marko Marulić Library in Split), organizations, artists and IT experts. The current sponsors of its projects, apart from Croatian Telekom, are also Croatian IT groups: Span, Iskon, Samsung,
The importance of all programs of the Yelo art organization lies in the promotion and practical accessibility of cultural and artistic programs, as well as an alternative form of conceptualization of digitization and serving programs to users in local, regional, national, interstate communities as well as associate networks of public institutions and sponsors through harmonization of artistic expression with contemporary advanced technologies, in both local and international constituents.
All programs of the YELO art organization are aimed at adapting business models of production and distribution of cultural and artistic content caused by new circumstances (COVID-19).
OD OSNUTKA U.O. YELO FOKUSIRANA JE U SVOJE PROGRAMSKE AKTIVNOSTI I RAZVOJ ORGANIZACIJE U SKLADU SA STRATEŠKIM PLANOM ORGANIZACIJE NA DO SADA SVEUKUPNO 9 MULTIMEDIJALNA PROJEKTA.
Važnost svih programa u.o. Yelo nalazi se prvenstveno u promoviranju i praktičnoj dostupnosti kulturno-umjetničkih programa, kao i drugačijem obliku koncepcijske odrednice digitaliziranja te serviranja programa korisnicima i to u lokalnoj, regionalnoj, državnoj a i u međudržavnoj zajednici te umrežavanju suradnika, javnih institucija i sponzora, odnosno usklađenosti umjetničkog izričaja sa suvremenim naprednim tehnologijama i njegovoj kako lokalnoj tako i međunarodnoj komponenti.